Sept - Nov 2007

Tourism Shopping & Dining Clusters Development

Topic: Launch of new store
Name of Product: BreadTalk Silver
Marketing Information: For their 7th Anniversary in July, BreadTalk launch its new premium concept store at Paragon Shopping Mall. BreadTalk Silver serves up a gastronomical showing of good taste at its latest boutique bakery. Influenced by the bakeries of Europe, the new 1,600 square feet premium concept store has bakers and assistants attired in the uniforms inspired by French fashion. Step onto top grade Italian marble floors and browse through 150 new creations and luscious cakes amidst a cosy ambience flanked by fresh flowers which lend an air of elegance.

BreadTalk Silver is a limited edition concept store. This sleek concept store will carry an exclusive range of pastries and desserts specially prepared by BreadTalk’s international and local chefs who have journeyed as far as France and Japan for the latest in baking techniques where they have acquired new baking expertise from their most renowned pastry chefs. State-of-the-art baking equipment imported from Germany, Spain and Japan allows BreadTalk Silver to control every condition necessary for the preparation of the ideal bread. BreadTalk’s signature ‘see-through’ kitchens will showcase the expertise of 15 bakers and six chief bakers who ensure that every handcrafted bun reaches customers fresh from the oven, and every sandwich and cake is hand-made and lovingly served with personalised care and attention to detail.
Opening/Launch/Period: July 2007
Operating Hours: Mon – Sat : 8am – 10.30pm
Sun : 8.30am – 10.30pm
Price range: $1.60 - $108 onwards
Address: 290 Orchard Road #B1-11 Paragon Singapore 238859

Tourism Shopping & Dining Clusters Development

Topic: Launch of new dining venue
Name of Product: Hediard
Marketing Information: HEDIARD open its first Café on Tanglin Road on May 8th 2007. With more than 1,600 sq ft, the Tudor Court fine food Café-Boutique will not only offer its customers a delightful shopping experience but also a place to rest and enjoy unique recipes. Menu inspired and designed by HEDIARD Paris famous chef Vincent Caraillon, the French luxury food brand gives its customers a special taste of what they can now also prepare at home with items from the boutique.
Opening/Launch/Period: May 2007
Operating Hours: 9.00am to 8.00pm
Available for private dinner and cocktail parties.
Seating Capacity: 38 seats
Price range: $4.00 onwards
Address: 123-125 Tanglin Road, Tudor Court, Singapore 247921

Tourism Shopping & Dining Clusters Development

Topic: Re-launch of existing store
Name of Product: Au Petit Salut
Marketing Information: Southern France cuisines are the main thoroughfare at Au Petit Salut. Signature dishes such as Black Angus prime rib served with garlic and shallots confit, red wine braised Beef cheeks and Le Cassoulet are few of the “must try” dishes on the ala carte menu. Typical French dishes such as Lobster bisque, Foie Gras and Coq au Vin are also available. Seasonal products such as fine French oysters and mushrooms, exotic fruits and vegetables can be specially imported upon request. The menu also offers a small selection for vegetarians to cater to everyone. To end your meal, the desserts are not to be missed. Traditional desserts like the Crème brulee, Orange and Grand Marnier, Flambé Calvados soufflés and Profiteroles are hot favourites. And for the chocoholic, the warm melted 70% dark chocolate cake served with homemade chocolate sorbet is divine.
Opening/Launch/Period: 28 May 2007
Operating Hours: Mon – Sat. Closed on Sun.
Lunch 12 – 2.30pm
Dinner – 7pm – 10.30pm (last order)
Seating Capacity: Indoor 50 / Outdoor -60
Price range: $12.00 - $148.00 for food.
$70.00 – above $1k for a bottle of wine
$5.50 onwards for beverages
Address: 40C Harding Road, Singapore 249548
Telephone: 64751976

Tourism Shopping & Dining Clusters Development

Topic: Launch of new dining venue
Name of Product: Dozo Mordern Japanese Restaurant
Marketing Information: Dozo - which means “please” in Japanese – is a one-of-a-kind modern Japanese concept that offers a decadent multi-course ‘degustation’ menu offering the best of Japanese, French and European cuisine in an intimate, stylish setting. Centrally located at Valley Point Shopping Centre, Dozo stands out from other dining establishments with its five elegant private dining rooms that are designed to please guests looking for a more exclusive experience. The restaurant offers five spacious private dining rooms and three semi-private rooms – all beautifully adorned with plush wall paper sourced from Europe. As such, each room has a distinct theme and feel – ‘Classic’, ‘Mosaic’, ‘Modern’, ‘Japanese’, and even a ‘Ladies’ room with an ornate floral backdrop.
Guests can book the private rooms which seats up to ten persons each at no extra surcharge for a leisurely meal with friends, families as well as corporate entertaining. For the ultimate privacy, Dozo will also cater specially to couples who want a private room at no additional charge. Besides the private rooms, there is also a cosy communal dining space dressed in luxurious hues and velvety textures, lit by a hanging LED fixture at night and soft natural sunlight by day. Guests can enjoy their desserts, teas, wines or sake at the snug lounge furnished with comfy upholstered armchairs and boudoir-style chandeliers.
Scheduled Completion: 25 June 2007
Operating Hours: Lunch 11.30 am to 2.30 pm (last order) daily
Dinner 5.30 pm to 10.00 pm (last order 9.30 pm) daily
Seating Capacity: 150 in total
80 - private dining (5 private rooms, 3 semi-private rooms)
50 - communal dining 20 - lounge
Price range: Guests can create their own six-course lunch ($38.80++) and seven-course dinner ($58.80++).
Address: 491 River Valley Road, #02-02/03
Valley Point Shopping Centre, Singapore 248371
Telephone: 6838 6966

Tourism Shopping & Dining Clusters Development

Topic: Launch of new dining venue
Name of Product: BUGIS STREET MEMOIRS
Food Sampler
Marketing Information: To revive these old memories, Bugis Street MEMOIRS, has opened its door to bring back those old time favorite cuisines in an air-conditioned dining area. You can also sweat it out in the al fresco dining areas located in the sheltered walkways at Bugis Street.
Set in a cozy environment, you can reminisce the old times and tantalize your taste buds with a variety of Chinese, Malay, Indian, Eurasian and Peranakans dishes, presented in generous servings. For those with giant appetite, go for the “Bentique” set, where you get to savour a variety of Bugis Street MEMOIRS signature dishes like Laksa, Chicken Rice, Satay, Fried Carrot Cake, Samosa and Bubur Cha Cha, all at one go.
By night, Bugis Street MEMOIRS tones down to a laid back cozy bar. For those who like to drink the night away, our fully equipped bar offers a comprehensive selection of alcoholic beverages such as the Singapore Sling, Margarita, Lamborghini, Black Russian. With live music performances and our in-house Memoirs Jubilee cocktail, your night is sure going to be wild and a memorable one!
Opening/Launch/Period: end quarter of 2007
Operating Hours: Monday – Wednesday: 11:30 am to 10:00 p.m.
Thursday: 11:30 am to 12:00 p.m.
Friday, Saturday & Eve of Public Holiday: 11:30 am to 01:00 a.m.
Sunday: 11:30 am to 10:00 p.m.
Happy hour (from 3pm till 9pm)
Seating Capacity: Indoor 60 – 70 seater
Outdoor 14 – 16
Price range: $2.00 - $9.90.
Address: 52 Queen Street #01-01A/B Singapore 188539
Telephone: 6337 1540

Tourism Shopping & Dining Clusters Development

Topic: Launch of new dining venue
Name of Product: Friends at Jelita
Marketing Information: Located in an idyllic locale just three minutes from Holland Village, offers guests a comforting combination of quality Modern European cuisine at affordable prices. The wine collection boasts 200 labels comprising old and new world choices, rare and back vintages and first growths. An unconventional selection of champagne and dessert wines will also titillate the aficionado. Bottle prices range from S$49 to S$998. The avid wine lover will be pleased with the restaurant’s ‘BYO Thursdays’ where the usual corkage of S$20 is waived.
Bathed in elegant shades of mocha and grey, Friends at Jelita welcomes guests to dine in a soothing ambience amid clean lines and dark wood furniture, while being surrounded by lush flora. A private area seating up to 24 guests is tucked in a discreet corner of the restaurant.
Opening/Launch/Period: February 2007
Operating Hours: 12 noon to 11pm daily
Seating Capacity: 80 seats (including a private area that seats up to 24 guests)
Price range: $9.90 - $32.90
Address: 293 Holland Road, #02-04, Jelita Cold Storage Building, Singapore 278628
Telephone: 6463 1011

Tourism Shopping & Dining Clusters Development

Topic: Launch of new store
Name of Product: True Heritage Brew Sling
Marketing Information: True Heritage Brew (THB) has brewed Singapore Sling, the delicious red cocktail synonymous to Singapore into a ready-to-sling-home witty potion, and has established the first concept boutique infusing the best of the illustrious concoction that stamped Singapore's name in bars around the globe.
The newly-opened THB boutique at Clarke Quay retails the THB Singapore Sling Original Mix that allows visitors to enjoy the heady intoxication of one of bartending's greatest recipes right in their home, or present to their overseas friends a unique taste of Singapore in a sensual packaging. The chic boutique also serves up a jazzy colonial mood with an exquisite bar that tempts visitors to chill out and sip Singapore Slings along the Singapore River, for an authentic and sensational experience in indoor air-conditioned comfort or alfresco style.
Opening/Launch/Period: January 2007
Operating Hours: 11am to 12 midnight from Sunday to Wednesday, and
from 3pm to 12 midnight on Thursday, Friday, Saturday and the eve of Public Holidays
Seating Capacity: Indoor : 20 – 25 seats
Alfresco Style : 25 – 30 seats
Price range: Drinks : $10.00++ - $15.00++
Retail : $39.00 nett Twin pack Original Singapore Sling.
$24.00 nett for 6 pcs of Chocolate.
$2.00 per pc of chocolate (eat on the spot / not for taking away) with any purchase of Singapore Sling.
(Non Alcoholic selection available)
Address: 3B River Valley Road #01-05 The Foundry Clarke Quay
Singapore 179021
Telephone: 6334-4033

Tourism Shopping & Dining Clusters Development

Topic: Launch of new store
Name of Product: iwannagohome
Marketing Information: First time in Asia, a home fashion store that is an emsemble of fine fashionable living. iwannagohome! Is a brand new concept that provides endless vibrant and refreshing ideas to recreate your home. This lifestyle concept will offer an array of home-ware designer products from top international brands. Products showcased will include artefacts, accessories, glassware and furniture to add that special touch to your home.
Opening/Launch/Period: 8 August 2007
Operating Hours: 10.00am – 10.00pm
Seating Capacity: -
Price range: $12.00 onwards
Address: Great World City Outlet 1 Kim Seng Promenade
#01-35/36 Great World City Singapore 237994

Tanglin Mall Outlet 163 Tanglin Road
#02-19A/20 Tanglin Mall Singapore 247933
Telephone: Great World City : 67378858 Tanglin Mall : 67336656
Extension: 643



Tourism Shopping & Dining Clusters Development

Topic: Launch of new store
Name of Product: Agnes. B 925 Silver Accessories
Marketing Information: First introduced by Agnès b., this silver charm bracelet collection is developed around the idea of traveling. The unique and lovely pendants are all inspired by travel-related elements, such as dream travel destination, Eiffel Tower in Paris; travel necessities like suitcase, camera, alarm clock, logo tee shirt, stripe tee shirt and cap; communication tools like stamp, envelope and letter; and mode of transportation like the airplane, yacht and car. The range fully express the “Very French” style and the VOYAGE concept of Agnès b., with the pendants all embossed with the brand logo.

Opening/Launch/Period: Aug 2007
Price range: $45 onwards
Address: Isetan Scotts – 350 Orchard Road, Isetan Scotts Shaw House, Level 2 & 3

Isetan Orchard – 435 Orchard Road, Wisma Atria, Isetan Orchard Basement

Takashimaya – 391 Orchard Road, Takashimaya Department Store, Level 2
Telephone: Isetan Scotts : 67335848 (L2 Femme) 67333052 (L3 Homme)
Isetan Orchard : 67352445 Takashimaya : 67331343

Events & Entertainment Clusters Development

Topic: Relaunch of Thumper
Name of Product: Nightspot
Marketing Information: With sights set on making “Comeback of the Decade”, Thumper has once again taken up residence at Goodwood Park Hotel, determined on providing patrons with a phenomenal nightlife experience that will come second to none.

Helmed by a new management – T Entertainment Pte Ltd – and fitted with an expansive three million-dollar renovation, Thumper’s return to Singapore’s nightlife will see a dramatically improved version of a nightclub; famed in its heyday for the bevy of super cars and gorgeous party people that frequented its premise.

Confident of winning back its A-list crowd of glittering beau monde and celebrities, Thumper makes a grand re-entry into the scene with a luxurious new look that will play host to a flood of world-class local and international acts. In addition to this, patrons can also expect to find, for the first time, a new menu offering savoury meals and an impressive 99 crowd-pleasing cocktails – 27 of which are signature and exclusive to Thumper!

Decked out with an advance first-of-its-kind biometrics system that allows patrons a cashless night out, Thumper makes it clear that they are set on wooing back the social elite onto its sunset terraces.

Entertainment
Armed with a new entertainment focus that insists on the concept of ‘live’ entertainment, Thumper seeks to cater to the different tastes of the public with its eclectic mix of world-class entertainment. Set on being the leading music entertainment venue in Singapore, Thumper invites its club-goers to immerse themselves in the myriad performances available in the club.

From the spectacular flair performances and other tricks of the trade by international flair champion bartenders – Thumper has Singapore’s top six! – to the extensive repertoire of their resident band, local veterans Raw Energy, Thumper will also see guest appearances by local and international artistes satiate all entertainment cravings.
Opening/Launch/Period: 12 Sept 2007
Operating Hours: 5 pm – 3 am (Sun; Tue to Thur)
5 pm – 6 am (Fri; Sat & eve of PH; after official launch)
Address: 22 Scotts Rd 1st Storey Goodwood Park Hotel Singapore 228221
Telephone: 67373845