Jin interesting ad, imagine u seeing this in the day.. you wouldnt make much sense outta it.. But when night stikes, it makes use of the natural reflection caused by the fall of the sun to promote Mcdonald’s late operating hours. This is wot i call an effective advert.
Advertising Agency: DDB, Sydney
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Link via here
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